This philosophy is wrong on a few different levels, one primary is that even if you are running media via Google Ads or GCM, you’re active on other channels, like affiliate, email, social, etc. In fact, most Google Analytics users are misguided into thinking that you’re limited to the 5 standard UTM parameters when it comes to campaign tracking – limiting your ability to dive deeper into performance insights, and forcing you to be dependent on Google’s native integrations like Google Ads and Campaign Manager for media performance insights. Those who are familiar with Google Analytics know the pains of being constrained to 5 parameters. This process used within Claravine saves significant time, eliminates a lot of error, and prevents publishing tracking links with a large number of different custom parameters appended to it. It automatically syncs/imports over to the necessary analytics systems.It associates that ID with dozens of additional custom classifications.It appends utm_id to their the URL they’ve added to that table.So in Claravine, they create a table of unique campaign IDs which does a few things: Many of our Fortune 1000 customers are implementing unique Campaign IDs and then creating and syncing all the respective custom campaign classifications (in other words, dimensions for the GA folks) to Google Analytics (as well as Adobe Analytics and other systems) We recommend checking out all of the resources we linked to in this section to understand how it all works and how to configure and use it. There are two other options for setting campaign data besides utm_id and they include modifying your tracking code or using a Plugin. Note that when you define the Schema Key, this is the unique Campaign Code set with utm_id, if you are using utm_id to set campaign data for users. The instructions to import Campaign Data into Google Analytics are found here. It’s used with Google’s Campaign Data import functionality. It is a complement to all of your other utms and parameters.How do you use utm_id? Users who click through that URL are associated with that respective campaign. Simply put, it’s another parameter you append to your tracking URLs and is a unique identifier for a campaign. Why this has been kept secret for so long is beyond us here at Claravine but we wanted to emphasize that there is a little thing Google created called “utm_id” that is a gateway to substantial efficiency and depth with custom campaign classifications and variations.
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